brand name strategy

The author of the essay is trying to analysis the brand name strategy and management weakness of domestic enterprises from the aspects of definition, characteristics and it 's roles.

本文作者试图从品牌的定义、特征、作用分析起，对当前国内企业的品牌战略及管理缺限进行深入剖析。

The idea behind a brand extension strategy is that customers will accept the new product because they are already familiar with the brand name.

品牌延伸策略背后的理念在于，顾客因为已经熟悉某种品牌名称而接受新产品。

Brand name is included in branding strategy. While branding strategy is a major issue in marketing strategy.

品牌战略是市场营销战略的重要组成部分，而品牌名称属于品牌战略。